February 11, 2008

W.H.O. and Bloomberg Open Global Antismoking Project

“The W.H.O. is described by the tobacco industry as its biggest enemy,” Dr. Margaret Chan, the organization’s director general, said at a news conference introducing the report. “Today we intend to enhance that reputation.
”Nicknamed Mpower , the report suggests raising cigarette taxes, banning smoking in public places, monitoring tobacco use, warning people about the dangers and offering free or inexpensive help to smokers trying to quit.

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